The Customer’s Always Right: 5 CRM Features That Prove Customer Relationship Management Is Worth It

CRM as an industry is not only here to stay, it is here to dominate. With the CRM software industry potentially reaching $80 billion in revenues by 2025, new players are flooding the market for a piece of that revenues pie.

As a small business, you need to get as many edges in the market as you can get, and a good-fitting CRM can give you that.

So make sure you check out these top five CRM features that’ll help take your business to the next level. 

We suggest that you loo for someone as EngageBay CRM as they come with all these features.

Page Contents

CRM Features for the Win

These are the features that should be available in any respectable CRM software.

They can help distinguish your business from your competitors’ white noise.

Feature 1: Customer Profiling

Okay, that sounds a bit ominous, but it really isn’t.

In order to provide the best services to your customers, you need to know as much as possible about them.

You must achieve 360-degree visibility, which includes their demographics, their transaction history, their contact information, their support interactions, their hobbies, their passions, and even their dreams.

Of course, that is easier said than done. And that’s where the best CRM for small business comes in. 

A great CRM will organize your customers’ information in a centralized location.

It will provide easy access and integration as needed.

And with more mobile integration, the speed of data gathering will increase. 

Since the quick access to the software boosts the accuracy of your data, and also provides access to said data in real-time due to the mobile synching capabilities.

This allows you to change your sales approach and fix your customers’ problems at a moment’s notice.

Feature 2: More Sales

Speaking of agility and the speed of the gathered data, all that essential information can help you boost and tailor your strategies to your targeted audience.

The CRM will streamline leads and convert potential customers as well as lead you to the successful types of leads.

And if you have inactive customers, the CRM can start re-engaging them with offers and reach out to them proactively.

Feature 3: Take the Right Decision

CRM tools give you priceless insights about your customers and market behavior. It achieves those insights by gathering all the available data and analyzing it.

The resulting reports give you information on patterns, trends, and other market stats.

These reports will ensure that you take the right decision regarding your marketing campaign.

A great source for that data is social media, and your CRM will be looking at your customer’s social media information thoroughly.

It will give special focus to brand mentions, as well as your customers’ sentiments by measuring the positive comments versus the negative comments.

Feature 4: Forecasting Prowess

A successful business not only plans for its future sales and conversions, but it’s practically operating in the future.

With a transparent and efficient pipeline, you can see how your deals and conversions are going and can intercept a future problem before it can even occur.

Feature 5: Align All Forces

Nothing is worse than having a marketing strategy and a sales strategy that are out of alignment.

As a small business, you need all the advantages you can get; not shoot your own strategies in the foot by having them work against each other.

Your CRM software can ensure that both of your strategies are working together to improve your customer’s overall experience.

Through data sharing and customer insights, it guarantees smoother marketing and sales processes. 

Ready for Your ‘Most Customer Friendly’ Award?

Because it’s in the mail.

Or it will be once you integrate these top five CRM features for your small business.

And make sure you keep up to date with the latest CRM tips and other business strategies by checking out our blog