Real Estate and AI

Real Estate and AI: Exploring Practical Applications (2024)

According to Maximize Market Research forecasts, the global real estate artificial intelligence market is growing at an incredible pace, reaching a projected value of $737 billion in 2027. This is just one of numerous proofs that AI is changing the face of this sector irreversibly. In this article, we will look at several applications of AI in the real estate sector.

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Artificial intelligence for real estate – use cases

Virtual Tours

Virtual tours are a breakthrough innovation in the field of real estate presentation. With the use of AI technology, potential buyers and investors can now explore real estate in a realistic way without leaving their place of residence.

This not only saves valuable time for buyers and sellers but also helps maintain compliance with social distancing norms and minimizes the need for in-person visits during the initial stages of the property search. Virtual tours

  • allow you to get acquainted with the details of the property,
  • present its characteristics,
  • are particularly useful for properties under construction or located abroad.

This new form of presentation opens up wide opportunities for the real estate industry. It enables customers to have a more interactive and effective approach to choosing their dream house or investment.

Property Search

Property Search with AI


AI makes the process of searching for houses and apartments more pleasant and effective for potential buyers. While many real estate search apps offer advanced filters, AI in this area adds a new dimension of personalization.

With AI-based systems, searches become more intuitive and tailored to individual preferences. These intelligent suggestion engines analyze customer data, i.e., location, price, number of bedrooms, and many other criteria, to present the most appropriate suggestions.

Thanks to this, potential buyers receive personalized recommendations. It significantly shortens the search time and helps them find the perfect home. AI in real estate is a new standard in the property search process that benefits both buyers and sellers.

Lead Generation

Generating leads in the real estate industry is a key element of an effective marketing and sales strategy. By using AI, real estate agents can significantly increase their efficiency in identifying potential clients. To precisely identify people with the highest conversion potential, ML algorithms analyze a variety of data, such as:

  • user behavior on websites,
  • real estate search history,
  • demographic information.

For many companies in this industry, which often struggle with low conversion rates, the use of AI is becoming a key tool. It allows you to attract more qualified potential customers and speed up the real estate sales process.

Customer Support

AI also plays a key role in customer service in the real estate industry. As we know, it brings a revolution in communication between customers and companies. AI-based chatbots are being used more and more widely, enabling instant responses to customer inquiries and improving the quality of service.

With advanced AI technologies, these intelligent bots are able to provide instant answers to customer questions. Of course, it saves time but also increases customer satisfaction.

AI chatbots in the real estate industry offer 24/7 support, which allows potential buyers to access relevant information at any time.

Additionally, automating routine tasks allows agents to focus on more complex aspects of their work. AI is a crucial tool that greatly enhances processes and interactions for clients and real estate agents.

Construction and Project Planning

Construction and Project Planning AI


AI and computer vision technology are significantly improving construction processes and project planning. These advanced solutions allow you to automate construction tasks to

  • improve safety compliance,
  • monitor work progress,
  • efficiently manage resources.

In turn, cameras with AI support employees by minimizing the risk of accidents and monitoring errors.

By historical data analysis and resource management, ML algorithms help optimize project schedules. This allows problems and delays to be detected earlier. Robotics and automation bring many benefits and change the way we work on construction sites.

The most important advantages are cost reduction and increased efficiency. AI-based robots work precisely and quickly, revolutionizing real estate construction.

Examples of AI in the real estate industry

There are many examples of AI in the real estate industry. Here are some of them.


Zillow is one of the most famous real estate companies that uses artificial intelligence to search for properties. The company uses AI to analyze data on location, pricing, and other factors to help buyers find the perfect property.


Redfin uses AI to optimize the real estate search process. This platform allows customers to browse available offers and use tools to analyze prices and market trends. uses AI to provide personalized real estate recommendations. Algorithms analyze customer preferences and suggestively propose appropriate offers. It helps find a dream house or apartment.

These platforms use AI-powered technologies to streamline property search processes and provide customers with a more focused and efficient experience.

Find more at: artificial intelligence for real estate


AI and Real Estate


In this article, we’ve discussed how AI is revolutionizing the real estate market. With AI, we can enjoy virtual property tours, personalized home searches, more efficient lead generation, and better customer service.

Additionally, AI significantly improves construction processes and project planning, helping to increase safety and efficiency. Examples from companies such as Zillow, Redfin, and prove that AI is a key tool in today’s real estate world.

They provide a more focused and efficient experience for all parties involved. The future of real estate lies in harnessing the full potential of AI. Are you ready to embrace this technological revolution and improve real estate functions and client services?