Roller Banners: A Simple Way to Send Out a Clearer Message

Do you have a conference, a trade fair, an interview, or an expo around the corner? Have you thought of the most effective ways to get your company or brand noticed? Are you trying to send out a clear message to your guests or perhaps get noticed from all angles?

A roller banner is one of the most effective advertising tools used to display short, yet clear messages to the public. Although a perfect choice for any outdoor event, roller banners can also be used for indoor purposes, for example at the reception point. They are self-supporting, meaning they can be placed anywhere where they can make the most positive impact. Talk to TFHGazebos  if you require help with meeting your business promotional requirements.

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How to Design Roller Banners

Continue reading to find out how to create the perfect game.

Choose the banner size and specification

The first step is to determine the size of your banner, taking into account the available space in the location where it will most likely be displayed.

You’ll also need to think about whether your banner will be fixed inside or outdoors, since the final use will affect the quality of the materials utilized in the manufacturing process. Fortunately, firms wishing to create a bigger impression with their marketing graphics have a lot of possibilities. Take a look at our roller banner selection to get a sense of what’s available.

Include the company or brand logo as effectively as possible


For your roller banner to be effective, it must include your company’s logo. Most design experts advocate putting your logo at the very top of the banner, in the most visible location. Make sure you choose a high-resolution logo to avoid an overly pixelated appearance. The quality of the final design might be harmed by a low-res graphic.

Add a key message to the roller banner

The next step is to incorporate your main message into the template. Keep this title brief and to the point at all times. The message should ideally be placed in the top third of the design; it should be at eye level for optimum accessibility.

Add a little bit of body text

Use a few phrases or a brief list of bullet points to describe a bit more about the product, service, or event. Make sure your text is tidy and simple to read by aligning it. Text layouts that are disjointed or even abstract can ultimately confuse the reader. It’s also a good idea to utilize the same typeface you used in the title.

Use high-quality imagery

Every good banner should be accompanied by some bright artwork, but the trick here, as with the logo, is to pick artwork that is crisp and designed for large-format advertising. When it comes to your artwork, sometimes less is more. Therefore, don’t be scared to go for a single large image rather than a succession of smaller ones. Ensure that any photographs or drawings you include are centred on the design and do not impede or conflict with any of your other materials.

Add your contact details

All the above steps promote potential customers to get in touch with your company. So don’t forget to include all the necessary information, such as your phone number, email address, website URL, and social media handles, where they can go to find out more.

Proofread all content on the banner


We can’t tell you how many times we’ve seen corporate roller banners with glaringly obvious mistakes! Poor spelling and punctuation will turn off your viewers, so check each piece of content numerous times to ensure that nothing slips through the cracks.

Let the design look perfect

It’s tempting to cram as much information as possible into your banner design. However, if you want to create a professional-looking, well-balanced design, it’s critical to provide enough room for your content to ‘Look perfect.’ Importantly, ensure that your design has adequate room on the top, bottom, and sides. This will keep the design looking clean.

By following these steps, you can design a custom roller banner

The best way to benefit from roller banners is to pay attention to a few details, which include the layout, image quality, colours, design, and text. Sometimes less is perfect for a promotional tool like a roller banner, because people won’t have a lot of time to read the text. With that, a designer must ensure that the text is precise and the images are presented in the best quality possible.

Why Invest in Roller Banners?

There are several reasons why a business may wish to

Choose roller banners to display a specific message, whether it’s to display general brand information, seasonal or promotional material, or to attract attention during outdoor events, conferences, and exhibitions, and these include;

Easy Promotion


Roller banners are excellent promotional assets that you can choose to use when the need arises. They can also be used to display services, products, or any other message to customers and passers-by. If you run a retail store, you can place the roller banner just beside the storefront to display the information you want your customers or the public to know. In simple terms, roller banners quickly grab attention.

Reusable & Durable

Custom roller banners are designed for multiple uses. They can be reused several times and can last many years when looked after properly. They are made with an aluminium base and frame and can be easily set up and retracted. Depending on your requirements, you can have a roller banner designed with content on one side or both sides.


If you’re a startup or a small business, marketing can be quite expensive. However, a roller banner can help meet your advertising needs on a low budget. They are available in different materials, including Eco flat, polyester fabric, non-woven fabric, PVC, and vinyl.

There is an option to suit every budget.

Easy to Carry or Transport

Roller banners are portable, lightweight, and easy to transport. Whether you have an impromptu meeting or have to attend an exhibition or a conference, a roller banner is perfect. They also come in a zip-up carrying bag for easy and convenient storage.