The Rising Popularity of Online Shopping

The popularity of online shopping is constantly on the rise. Everyone is relying on their computers to do the shopping for the day, whether it’s groceries, clothes, or electronics. The options are numerous as all of the major retailers are present online. No matter where you are in the world, you can order your piece of clothing and have it delivered to your doorstep. Convenient, isn’t it?For this reason, Amazon is becoming more and more relevant each year. In 2016, Amazon had the most apparel sales of any online retailer in the US.

Another interesting fact is that the majority of consumers are researching purchases online before buying offline. Also, women are much more likely to research before buying as over 70% of women have that habit.

In Europe, around 20 percent of consumers prefer to shop for clothes and sporting goods online. The Otto Group and Zalando are the leading retailers in the EU and they are becoming bigger and more relevant each year.

China, however, remains unparalleled in this area. Around three-quarters of women in China regularly buy their clothes online.

What do we usually buy online?

Electronics and clothes are often bought online. There are still some who prefer to buy their electronic devices in person, but the majority of people are taking their shopping online. Numerous available reviews are motivating people to start trusting websites with their clothes and electronics purchases.

This type of shopping is becoming easier as the return policies and protection offered on damaged goods are making online shopping safer. All of this is becoming even more alluring when you know there are coupons you can use for your online purchases and get some serious discounts. If you’re interested to jump on the bandwagon, click here and get yourself some coupons.

Even though many are turning to their computer in order to shop, there are still some things people prefer to buy in person. The wedding dresses are available on Amazon, Wish, AliExpress, and are sometimes ordered online. However, the majority of people still do not have enough confidence in online retailers to start buying evening dresses, suits, and similar clothes from them. While pet food, electronics, books, luggage, exercise gear, and baby supplies are something people are usually comfortable buying online, there are still things that are most bought in person.

What are the main benefits of online shopping?

  • The prices can often be lower online. In the majority of cases, you can find your piece of clothing online for a smaller price than in shops. The discounts can also be better in order to motivate people to shop online more.
  • You can shop whenever you want to. At 10 pm or 3 am, you can simply open your laptop, find a dress, and order it. All with a couple of clicks. There is no closing time and you don’t have to worry about not making it in time to the store.
  • A plethora of choices. You can find almost everything online. There are no geographical restrictions and nothing is preventing you to order a piece of clothing from anywhere in the world. The delivery costs and delivery time are being reduced as more and more people are switching to online shopping.